Better Sleep
Means Bigger Dreams

When SC Johnson (Raid and Auchan Mosquito repellent) gave us the brief to promote their charity program for children’s education we knew two things:

• We had to find a natural way to relate children’s education with mosquito repellent to be credible.

• The insight had to be internationally relatable.

So we created the ‘Protect their Sleep, Protect their Dreams’ platform that took the product benefit and related it directly to a need for better children’s education.

The platform was first debuted to great success in Italy and has since been adapted in India, South America and Africa.