A Classic Story Continues…

For 21 years M&Ms has run the same iconic 15sec spot each Christmas. In many countries it’s as much a part of the Christmas tradition as egg-nogg and falling asleep at 4pm with your waste unbuttoned.

The original brief we received was to replace this spot, but we loved the original.

So instead of replacing it, we pointed out something that no one had noticed before, it ends on a cliffhanger.

It’s Christmas Eve, Santa is unconscious, so is Red, and the only person who can save Christmas is Yellow…

So instead of replacing the original ‘Faint’, we made a sequel, and finally showed the world how Yellow saved Christmas all those years ago.